Snap Crackle Pop – The Secret Behind Kellog’s Rice Krispies


Snap crackle pop dating way back to 1933 is the cartoon mascots of rice Krispies. Rice Krispies is a brand of breakfast cereal that’s marketed by Kelloggs. Snap Crackle and pop are one of the greatest mascot trios in the history of advertising.

Despite this fame, they still remain a mystery to many breakfast enthusiasts. Not many people know the history behind these famous faces. If you’re curious about how these characters have evolved over the years, then you are on the right page of the internet.

Snap Crackle Pop
Snap Crackle Pop

Snap Crackle Pop

The initial elf-like characters of snap crackle and pop were designed by an illustrator called Vernon Grant back in the early 1930s. The names given to them are onomatopoeia and were derived from a rice Krispies ratio ad.

The first appearance of these characters was on a product packaging in 1993. After some time, the original illustrator Grant added two other characters and named the trio snap, crackle, and pop.

Snap, the first character was often portrayed wearing a chef’s toque. Crackle, the second character is also often seen wearing a red or stripped tomte’s tuque or a sleeping cap. Pop the last character in the trio is often portrayed wearing a drum major’s shako and sometimes with a chef’s toque or even an odd combination.

Snap Crackle Pop Appearance

Snap Crackle and pop were first portrayed as elderly gnomes (large noses, ears, and hats). After two decades, they were reimagined with more proportional features. After another decade, their oversized ears became more proportional as seen in elves but still remained pointed.

Four years later, they appeared in their first animated series targeted towards children’s shows like “The Howdy Doody Show”. The original voices were provided by Daws Butler, Paul Winchell, and Don Messick.

There have been other voices over the years but I have a feeling that’s not why you’re reading this article.

How to Differentiate Snap Crackle and Pop

With all the characters in this trios being identical, it can be quite difficult to tell them apart. Well, let me give you some hints to tell this threesome apart.

  • Snap: Snap is a redhead and almost always wears a chef’s toque and a red bandana around his neck. Like I said before, snap is the first of the three mascots to arrive on the cereal boxes and by default, he is the oldest and a problem solver.
  • Crackle: Crackle is a blonde middle child that almost wears a blue shirt and a striped sleeping cap (usually striped in red and white). No one really loves to have fun as much as crackle.
  • Pop: Pop is the last character in the trio but definitely not the least. He’s the youngest and a really big jokester. He almost wears a drum major’s shako on top of his head.

With this information, you can easily tell these trios apart. Get a full history on Wikipedia.



Please enter your comment!
Please enter your name here